Cookie Policy
Last Updated: January 1, 2026
Platform Operator: Europe Solar Market
Territorial Scope: European Union (EU), European Economic Area (EEA), EFTA Member States, and Global Visitors
1. What Are Cookies?
Cookies are small text files that are downloaded and stored on your browser, computer, or mobile device when you visit Europe Solar Market (europesolarmarket.com). They allow our platform to recognize your device, remember your preferences, keep items in your shopping cart, streamline checkout, and optimize site performance for B2B procurement and retail browsing.
In addition to traditional cookies, we may use similar technologies such as local storage, web beacons, pixels, and scripts to ensure secure trade operations and accurate analytics.
2. How Europe Solar Market Uses Cookies
We use cookies for several key functions:
Essential Operations: Enabling account logins, securing cross-border checkout transactions, and maintaining active cart contents across sessions.
Preference Management: Remembering your selected currency (EUR, USD, GBP), language settings, regional VAT exemptions, and trade account roles.
Analytics & Performance: Tracking page load speeds, catalog navigation paths, and platform usage to optimize our website search algorithms and server performance.
Marketing & Personalization: Delivering tailored hardware recommendations, relevant promotional banners, and measuring campaign effectiveness across advertising networks.
3. Categories of Cookies We Use
A. Strictly Necessary Cookies (Essential)
These cookies are required for the fundamental operation of our e-commerce platform. Without them, core functions such as secure login, cart management, VIES VAT validation, and order processing cannot function.
Consent Basis: Essential cookies do not require user consent under EU ePrivacy laws as they are strictly necessary to deliver the service requested.
| Cookie Name | Purpose | Duration | Type |
esm_session | Maintains your active user session and cart items | Session | First-Party |
esm_cart_hash | Links your shopping cart items to your current browser session | 2 Days | First-Party |
esm_vat_status | Remembers verified VIES VAT exemptions during checkout | Session | First-Party |
cookie_consent | Stores your preference regarding non-essential cookie categories | 1 Year | First-Party |
B. Functional & Preference Cookies
These cookies enable enhanced functionality and personalization. They remember choices you make (such as language preferences or currency display) to deliver a seamless user experience.
| Cookie Name | Purpose | Duration | Type |
esm_currency | Saves your preferred currency display (e.g., EUR, CHF, GBP) | 1 Year | First-Party |
esm_lang | Remembers your preferred portal language | 1 Year | First-Party |
esm_last_viewed | Stores recently viewed solar panels, inverters, or battery modules | 30 Days | First-Party |
C. Analytics & Performance Cookies
These cookies help us understand how professional installers, EPCs, and retail customers interact with Europe Solar Market. The aggregated, anonymous data allows us to identify popular product categories, resolve checkout friction, and improve navigation speeds.
| Cookie Name | Purpose | Duration | Type |
_ga / _ga_* | Google Analytics cookies used to analyze site traffic and user interaction | 2 Years | Third-Party |
_hjSessionUser | Hotjar performance cookie used to improve page design and user experience | 1 Year | Third-Party |
D. Targeting & Marketing Cookies
Marketing cookies are set through our site by advertising partners. They may be used to build a profile of your interests and show you relevant equipment listings, tier-1 hardware promotions, or catalog updates on external websites.
| Cookie Name | Purpose | Duration | Type |
_fbp | Meta Pixel used to measure ad performance and display relevant hardware ads | 3 Months | Third-Party |
gads | Google Ads remarketing cookie used to display relevant B2B hardware updates | 13 Months | Third-Party |
4. Managing and Controlling Your Cookie Preferences
When you first visit Europe Solar Market, you are presented with a Cookie Preference Banner allowing you to accept or reject non-essential cookie categories.
A. Updating Consent on Europe Solar Market
You can adjust or revoke your consent at any time by clicking the “Cookie Settings” or “Privacy Preferences” link in our website footer.
B. Browser-Level Controls
Most modern web browsers allow you to manage or block cookies through their settings menu. Please note that disabling Strictly Necessary cookies will prevent you from placing orders or accessing registered account features on Europe Solar Market.
Google Chrome: Settings → Privacy and Security → Third-party cookies
Mozilla Firefox: Preferences → Privacy & Security → Cookies and Site Data
Apple Safari: Preferences → Privacy → Block all cookies
Microsoft Edge: Settings → Site Permissions → Cookies and site data
5. Third-Party Services & Integrations
To process transactions securely and manage cross-border freight logistics, Europe Solar Market integrates trusted third-party providers who may set cookies on our behalf:
Payment Gateways: Stripe, PayPal, and Klarna (for secure payment processing and fraud prevention).
VIES & Compliance Services: Automated VAT tax verification modules.
Logistics & Freight Tracking: Carrier widgets for real-time shipment updates.
6. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technical implementations, regulatory requirements (such as EU ePrivacy Directive updates), or platform enhancements. The date at the top of this policy indicates when it was last revised.
7. Contact & Data Protection Desk
If you have any questions regarding our use of cookies or how we protect your personal data, please contact our Data Protection Office:
Email: info@europesolarmarket.com